Sport Social announce partnership with Crowd Network

Sport Social Podcast Network is delighted to announce an exciting, new partnership with Crowd Network which will begin with two of the most popular shows joining our ever-growing library of sports podcasts.

Both The Joe Marler Show (TJMS) and Geraint Thomas Cycling Club (GTCC) will each be joining the network from 30th May 2022, as Sport Social aid the marketing and commercialisation of the podcasts.

Despite both launching in 2020 and 2021 respectively, TJMS and GTCC have grown exponentially with a combined monthly listenership just short of 500,000.

“Sport Social is the perfect match. They are leaders in sports podcasting, and have the expertise and network of brands to really accelerate our shows”

Mike Carr – CEO of Crowd Network

The Joe Marler Show is hosted by rugby player Joe Marler and Crowd Creative Director Tom Fordyce, which explores various livelihoods of guests – from pirates to singers – has built a dedicated audience shown from the overwhelming demand after recently selling out their first live show in just ten hours.

Adjacently, GTCC is hosted by Tour de France champion Geraint Thomas and Tom Fordyce, which has succeeded in its mission become the world’s largest cycling club, home to over 8,000 members and counting.

Since launching in 2021, we at Sport Social have become the home for some of the most popular sports podcasts in the industry, entrusted in growing their audiences, developing content and increasing monetisation opportunities.

Jim Salveson – Head of Sports Social Podcast Network said: “Crowd Network has built a brilliant community of listeners around these shows, and we’re excited to work closely with the team to expand it further. Joe Marler and Geraint Thomas are some of the most famous faces in their respective sports, and it’s a real coup to have them join Sports Social.”

We understand audiences and we understand sports – and with a network reach of 90%, we are just beginning.

To view the entirety of the Sports Social Podcast Network, please click here.

Sport Social attends largest Podcast event in UK

Sport Social will be present amongst the very best audio platforms, podcasts and figures attending The Podcast Show, held in London on the 25th and 26th May.

The event is a first of its kind in the UK, where we will be joined by the likes of Spotify, Amazon Music and Acast, along with popular podcast hosts such as Fearne Cotton and Louis Theroux.

An event of this magnitude is testament to the significant rise in popularity of audio content – particularly within sports – and it isn’t stopping there.

The Podcast Show will be held in London on the weekend of the 25th May 2022

In 2021 Voiceworks launched leading global sport audio network – Sport Social – developing original content with talent, developing digital audio technology and providing hosting, marketing, monetisation and audience growth support for sport podcast creators.

“It’s great to be involved in the first event of this kind and this scale in the UK. The level of interest now in the sector is testament to how far podcasting has come in the last decade and how much potential it still has to grow.”

Jim Salveson – Head of Sport Social

Sophie Hind – the Founder and Managing Director of Voiceworks.ai – along with Jonathan Reynold of The Race Media, a leading motorsport publisher and Louise Gwilliam, a Talent Director at Crowd, will be speaking at the event to explore what the future of the industry looks like, and how the medium can benefit rights holding looking to engage with fans to create lucrative revenue streams.

It is an exciting time to be part of the audio industry – and we are just getting started.