Our comprehensive white paper combines industry insights and listener behaviour with campaign data from past sporting events.
Inside, you’ll discover:
- Spending trends: Discover why there is a growing appetite for brands tapping into podcast advertising during major sporting events, as we analyse podcast download increases with campaign spending data from Magellan AI.
- Fan engagement: Understand how passionate sport fans are about their audio content.
- Behavioural shifts: Explore how podcast listener behaviour changes during key sporting events
- Brand benefits: Find out how your brand can reap the rewards on these insights.
Our white paper demonstrates why incorporating podcast advertising into your marketing strategy can be the game-changer brands and advertisers during major sporting events.
