Expected Goals

Expected Goals is a must-listen for anyone riding the women’s football wave – both those investing in it and those who want to understand the dynamics of the business underpinning it.

It is hosted by journalist and football business analyst Matt Cutler, best known as the writer, producer and presenter of breakthrough sports business podcast documentary The Pirates vs the Premier League, and Maggie Murphy, one of the leading names in women’s football – the former CEO of Lewes FC and ex-board member of the Barclay’s Women’s Super League & Women’s Championship.

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About Expected Goals

Expected Goals is a must-listen for anyone riding the women’s football wave – both those investing in it and those who want to understand the dynamics of the business underpinning it.

Meet the hosts

Matt Cutler

Matt is a sports business journalist and corporate communications expert, consultant to the agency sector. He was editor of SportBusiness International between 2010 and 2015, and Head of Communications at award-winning sports marketing agency Two Circles between 2017 and 2023. Matt heads up Unofficial Partner Productions, the business’s consumer-facing storytelling arm, and was the writer and co-producer of Unofficial Partner Productions’ breakthrough podcast documentary The Pirates vs the Premier League.

Maggie Murphy

Maggie is one of the leading voices in women’s sport, known for her five-year stint at the helm of fan-owned Lewes FC, during which she also sat on the Board of the Barclays Women’s Super League and Barclays Women’s Championship. Lewes FC became first club in the world to commit to equal playing budgets for their women’s and men’s teams and saw unprecedented growth in revenue, sponsorship, attendances and community involvement. Maggie also co-founded Equal Playing Field, the grassroots, non-profit initiative that challenges gender inequality in sport through setting and breaking footballing Guinness World Records and promotes sports development for girls and women globally.