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27 May 2022

Sport Social announce partnership with Crowd Network

Sport Social Podcast Network has announced a new, exciting partnership with Crowd Network.

Sport Social Podcast Network is delighted to announce an exciting, new partnership with Crowd Network which will begin with two of the most popular shows joining our ever-growing library of sports podcasts.

Both The Joe Marler Show (TJMS) and Geraint Thomas Cycling Club (GTCC) will each be joining the network from 30th May 2022, as Sport Social aid the marketing and commercialisation of the podcasts.

Despite both launching in 2020 and 2021 respectively, TJMS and GTCC have grown exponentially with a combined monthly listenership just short of 500,000.

“Sport Social is the perfect match. They are leaders in sports podcasting, and have the expertise and network of brands to really accelerate our shows”

Mike Carr – CEO of Crowd Network

The Joe Marler Show is hosted by rugby player Joe Marler and Crowd Creative Director Tom Fordyce, which explores various livelihoods of guests – from pirates to singers – has built a dedicated audience shown from the overwhelming demand after recently selling out their first live show in just ten hours.

Adjacently, GTCC is hosted by Tour de France champion Geraint Thomas and Tom Fordyce, which has succeeded in its mission become the world’s largest cycling club, home to over 8,000 members and counting.

Since launching in 2021, we at Sport Social have become the home for some of the most popular sports podcasts in the industry, entrusted in growing their audiences, developing content and increasing monetisation opportunities.

Jim Salveson – Head of Sports Social Podcast Network said: “Crowd Network has built a brilliant community of listeners around these shows, and we’re excited to work closely with the team to expand it further. Joe Marler and Geraint Thomas are some of the most famous faces in their respective sports, and it’s a real coup to have them join Sports Social.”

We understand audiences and we understand sports – and with a network reach of 90%, we are just beginning.

To view the entirety of the Sports Social Podcast Network, please click here.

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