\u201c66% of\u202fSport\u202flisteners say they listen to hear unique perspectives on sports that aren\u2019t covered in other media, and 60% listen to get exclusive content.\u201d<\/strong><\/p>\nSiriusXM Media, GroupM and Edison Research<\/strong><\/cite><\/blockquote>\n\n\n\n

I have long talked about the power of the niche in podcasting. If mainstream media is \u201cbroadcasting\u201d then podcasting could be referred to as \u201cnarrowcasting\u201d.<\/p>\n\n\n\n

Podcasting is great at filling content voids that exist within the traditional media landscape. Driven largely by production costs, podcasts can cater to smaller audiences offering a platform to under-represented voices or, as is the case here, lesser-covered sporting events.<\/p>\n\n\n\n

Insight is also important. Sport podcasting has also become the home of the ITK (In The Know) fan correspondent, who is perfectly positioned to give a listener exclusive insider information on a club or team from their insider contacts. There is a shadow, secretive feel to it that is in contrast to the shiny showbiz feel of a TV studio that can make an audience feel like they are part of a special elite club!<\/p>\n\n\n\n

Podcasting also offers an alternative to the often very straight and controlled athlete interview.<\/p>\n\n\n\n

Audio is a far more relaxed medium than television. Not only is the equipment used to capture the content far less intrusive, allowing for an interviewee to be more relaxed, but the long-form nature of the medium often allows athletes more space to open up and be authentic about their experiences on and off the field \u2013 providing even more exclusive content you wouldn\u2019t find elsewhere.<\/p>\n\n\n\n