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28 November 2023

Podcast Advertising Campaigns Outperform Average Conversion Rates With SSPN

Research conducted proves campaigns across the Sport Social Podcast Network are performing way above industry average, maximising results for clients.

At the Sport Social Podcast Network, we take pride in our ability to help take the guess work out of booking campaigns and deliver exceptional results for our clients, using a leading tracking and measurability platform.

With the help of our trusted partner, Veritonic, we have been able to provide our clients with real-time insights and transparent data on their podcast advertising campaigns. By leveraging cutting-edge tracking technology, we can measure key metrics such as downloads, engagement rates, and conversions, allowing our clients to make informed decisions and optimise their marketing strategies. Brands who are seeing success include; My Diesel Claim, Travis Perkins and Bet Victor.  Brands who are seeing success include; My Diesel Claim, Travis Perkins and BetVictor. 

Recently, we reviewed four different audio spot ad campaigns directly related to car sales and/or leasing that ran in 2023. The conversion rate for these campaigns delivered by Sport Social was based on driving unique users to the participating brands’ websites and ranged between 3 and 18% (expressed as a percentage of reach). This means that not only have Sport Social podcasts outperformed the average benchmark of 1.32% and 1.92% motor category benchmark – according to the Podsight Q1 2023 Report – but our results show that even the lowest performing campaign was delivering ahead of benchmark.

According to Veritonic, Sport Social campaigns had an average conversion rate of 7.1%, based on reach of campaigns and driving web traffic to client sites.  

We will work with you to achieve your marketing goals using data-driven success metrics.

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