The Sport Social Newsletter – July 2022
In this months edition we’ll cover exactly how you can expertly deliver host-read ads, our latest partnerships plus looking at how to ensure your podcast is being found on Apple Podcasts.
How to expertly deliver Host-Read Ads
Ever wondered how to create the perfect Host Read Ads?
Host Read Advertising and Live Reads are the lifeblood of podcast revenue. Getting them right can reap huge rewards – not just for the brands you work with – but for your show and its reputation in the world of podcasting.
On the latest episode of Voiceworks: Sounds Business you can hear some great advice on how to up your HRA game from two individuals who know that side of the industry inside out. Paul Sylvester (Absolute Radio) and Tim Cocker (Virgin Radio / Egg Chasers Rugby Podcast) share their knowledge and expertise in this area and its invaluable listening.
Listen here to begin perfecting the art of the Host-Read Ad
Are you being found in Apple Podcasts?
The once dark art of surfacing content on Apple podcasts is slowly becoming less mysterious as Apple Podcasts lift the lid on exactly how their algorithms work.
The latest bit of intel to come from the tech giant focuses on how the search function works within Apple Podcasts… and it’s an interesting read for all avid podcasters.
Whilst this article stops short of giving any practical tips it does offer some valuable insight into where your focus should be when writing podcast titles and descriptions.
Last Word on Spurs join Sport Social
A big North London welcome to Ricky Sacks and the Last Word on Spurs team who are amongst the latest sign-ups to the Sport Social Podcast Network.
LWOS is an independent Tottenham Hotspur Fan Channel providing instant post-match analysis and previews to every single Spurs match along with a range of former players, managers & special guests – and they have a large following of dedicated Spurs fans along for the ride.
We’re delighted to have the show as part of the network heading into the new Premier League season.
Listen to Last Word on Spurs here
Sport Social’s latest partnership with Podfront
In case you missed it on our social channels, we’re excited to announce our latest joint venture with the Podfront UK team, in a partnership that will expand our global reach and strengthen Podfront’s sports offering.
All 130 of our sports podcasts will now be offered as part of Podfront’s network of advertisers, giving national and international brands an opportunity to engage more deeply with sports fans.
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Want to find out more about the Sport Social Podcast Network? Click here
